Hospitality Data Insights (HDI) helps hospitality operators and their suppliers make better data-led decisions through unrivalled insight into their customers, competitors, and local market dynamics.

We bring together huge amounts of high-quality data to help operators improve their investment decisions, offer development, and customer marketing; and help manufacturers sell and support their brands more effectively. We've supported around 120 different hospitality businesses, with our clients valuing our combination of great data, analytical capability, and hospitality expertise.

Since 2017, HDI has been a pioneer in tracking card spending within the UK hospitality sector. Our unique insights into customer behaviour, individual venues, local markets, and operator performance are built on day-by-day, site-by-site actual spending data from 10.2 million people across 140,000+ hospitality venues. In 2024, we expanded this capability to track spending across 40,000+ grocery and convenience stores, offering a truly comprehensive view of customer spending activity.

In addition, we collect extensive, detailed pricing, range, and review data, which we provide to clients as datasets or tailored reports. This includes product-specific, site-specific data for all food and drink products across 20,000+ hospitality venues, covering 100+ brands in Quick Service Restaurants, Coffee Shops, and Managed Pubs & Bars.