Mark Bentley is the Business Development Director at Hospitality Data Insights (HDI), a role he has held since January 2023. Mark is passionate about using data and insights to help hospitality businesses optimise performance and make smarter decisions. With a career spanning over two decades, Mark has held roles in category management, marketing, and business development across the retail and hospitality sectors. He began his career in the retail sector, working for leading supermarkets and manufacturers, before transitioning to hospitality in 2016. During his six-and-a-half years at Molson Coors, he led the on-trade category management team and became a qualified beer sommelier. A strong advocate for the synergy between retail and hospitality, Mark believes the two sectors share more similarities than many realise. At HDI, his mission is to bring a retail-level standard of data and insight to the hospitality sector, empowering businesses to thrive in an increasingly competitive landscape.